Company / Strategy
Strategy
We’re building a future-focused, people-driven business grounded in three core pillars: our vision, our culture, and our mission.
Together, they shape how we grow, how we lead, and how we make an impact—in every restaurant, every community, and every market we serve.
Four strategic pillars of Rex:
People
We build a passionate, disciplined team driven by a culture of ambition and a pursuit of excellence.
Brands
We develop a network of recognizable and complementary international brands that earn customer loyalty in fast-growing QSR segments.
Scale
We build scale through expansion based on market analysis and operational discipline, maximizing value for our customers, partners and shareholders.
Technology
We leverage technology as a key sales channel and a driver of efficiency, enhancing customer convenience and profitability.
Five operating principles of Rex
Strategic focus on sector & brand selection
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High growth QSR sector with huge white space identified
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Partnering with #1/#2 in each category for proven success
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Attractive store economics driving strong returns
Disciplined operational execution at store level
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Proprietary Restaurant Management System
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Owner mindset and rewards system at the store level
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Performance driven culture
World class brand marketing & communication
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Broad menu architecture
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Locally relevant offer and marketing calendar
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Engaging multi-channel communication
Data driven new restaurant development process
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Modern market planning platform
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Proprietary oversight over design, construction and procurement
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Competitive investment framework for free standing restaurants (shell & core model)
Excellence & efficiency in restaurant support teams
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Strategic selection of key partnerships in the supply chain- partnership with SCM group
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Global playbooks, local execution through offices in Wroclaw, Prague and Bucharest
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Brand dedicated key functions supported by lean support functions
Questions? Drop us a line.
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